Products

The Message Meter uses state of the art technology to test messages, concepts and media performances among any size and type of online audience.

Using Populus’s specially designed software, clients can gauge the reactions of thousands of members of the general public, a few key stakeholders or professional advisers to news coverage, press and multimedia communications, speeches and even private media training.

By moving their computer mouse, respondents can give second-by-second reactions to all forms of visual and audio communication. And, the analytical power behind the Message Meter allows data to broken down to identify the precise moments where reactions change and highlight any differences in view between different groups.

The Message Meter is designed to be fast and flexible.

To view the Message Meter - as used by ITV News to test reaction to Gordon Brown's speech from the steps of 10 Downing Street - please click here.

Fast
Where speed is important, for example where clients are dealing with a crisis, Populus will guarantee to survey the views of 2,000 members of the public and report the results within 24 hours.

Flexible
Clients can choose from a range of reputation measures that Populus has developed over the years for some of Britain’s leading commercial organisations and public institutions.

Alternatively, Populus will design a set of measures specifically to deal with a client’s circumstances and construct a panel to test the opinions of the audiences that matter.

The Message Meter is a precision product that enables clients to measure their response to a crisis, evaluate the credibility of their key messages and assess the effectiveness of their primary communicators.