Methodology

While polls tell you how many people hold a particular view, focus groups and deliberative workshops enable clients to explore in depth what people think and to understand why they think as they do.

Research among stakeholders is crucial for businesses to understand how they are perceived by key audiences.

Ensuring that polls are representative raises a number of difficult issues.
These are how we deal with some of the challenges they create.

Populus frequently reviews its polling data – and analyses it alongside other material – so as to try and ensure that our methods always reflect the most up to date information and thinking.

Populus champions transparency.  In a world where people are busier and less keen to be polled, the challenges of getting a politically and demographically representative sample has grown increasingly difficult.

Populus is a member of the British Polling Council and abides by its rules. Our commitment is to standards of disclosure designed to ensure that consumers of survey results that enter the public domain have an adequate basis for judging the reliability and validity of the results.