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Populus has assembled an opinion former panel – the Populus Network – which brings together nearly 1,000 business, cultural and political leaders whose views and decisions help shape the mood of the country.

Each month we survey the panel on a range of issues covering the major financial and business topics of the day, current affairs and politics, corporate reputation and social trends.

Populus clients use the Opinion Former Omnibus to assess top-line attitudes towards brand attributes, topical commercial and public policy issues or as a way of benchmarking and tracking corporate reputation over time.

The Populus Network draws together senior opinion formers from:

• The City and business - including chairmen, CEOs and board level executives
• Communications - including PR and public affairs specialists
• Media - including journalists, commentators and editors
• NGOs - including pressure groups, trade unions and think tanks
• Public Sector - including health professionals, educationalists, civil servants and local authority chief executives
• Politics - including political advisors and political journalists

The Opinion Former Omnibus therefore provides an unrivalled insight into the views of the leaders who help shape the national agenda. For clients who need a higher degree of segmentation between different stakeholder audiences, we can also create Specialist Panels.