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Growth drives senior hires and sector expansion at Populus
Populus has broadened its services and sector coverage with two hires from the industry. Building on our rapid growth over the last two years, this latest development will meet growing client demand for a joined-up approach that covers the high level stakeholder insight and research difficult to reach groups which is Populus’s heritage as well as end user and consumer research.
James Turner joins as Client Development Director from BT where he headed Market Research for a number of years. James will apply the experience of being one of the UK’s biggest research buyers, at BT, to the expansion of the Populus brand into a range of new products and services to meet the needs of new clients and sectors. James brings over 11 years of agency and client-side experience from both FMCG and Technology sectors to Populus.
Kevin Evans joins Populus from Research International. Kevin has joined the Research Team as Associate Director; his experience is broad and covers FMCG, services and technology clients. Before joining Populus Kevin was an Account Manager in the Client Solutions team at Research International.
Populus co-founder and Strategic Director Andrew Cooper said: “In the five years since Populus was founded we’ve become an established brand for political and stakeholder research. The heritage of Populus combines experience of public policy research, government & politics with traditional market research disciplines. We’re now rapidly building on the success of the last few years by bringing in experienced research professionals to add their expertise in end consumer and business to our core offer”.
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